I build AI-powered workflows and creative with tech-forward agencies and brands across SEA.

Right now, that looks like:

• Leading creative + strategy for Google Gemini, Google Search AI Mode, and Google Play for campaigns across SEA (via The Carrot Collective)

• Singapore team lead at Clean Creatives, building messaging and events with a volunteer team driving change in the industry

• Creator & Executive Producer of a multi-platform interview series exploring identity and motherhood, currently in active production

• Creative lead Google APAC, including Google Search, Maps, Pay, Play, YouTube, Files, Duo, Google SMB, Google Brand & Reputation for ID, VN, IN, TH, JP, KR and more

• Championed campaigns with a DEI focus, bringing cultural change, gen Z eyeballs and awards across the region

• Helped Toaster grow to a top 5 agency in Singapore with consistent rankings from 2019 to 2023 (MMA, Campaign Brief, One Show)

• New business wins: Samsung, Zenyum, Re-foods

• Key role in fostering allyship, workflows, creds and team culture

• Ranked a top creative and creative director in Singapore by The One Club for Creativity global rankings 2023

• Lead on Be Unstoppable (Google, India). Multi-app campaign championing female athletes with 100M+ views. Recognised at One Show, Spikes Asia, Ad Stars, MMA Smarties and more

• Lead on Project Relate (Google India) empowering millions to be better understood by breaking barriers with AI voice technology. Awarded Gold at One Show and more

• Lead on Reviews of Hope (Google Search,Indonesia) first-ever vaccine reviews to overcome hesitancy. Recognised at One Show, BestAds and more

• Lead on #VoiceItOut (Google Voice Search, Indonesia) that provoked a conversation on gender bias

• Lead on #BeKindToYourMind (Google Search, APAC) taking the message of covid mental health to 186M. Recognised at MMA Smarties, BestAdsOnTv, Ad Stars, Markies and more

• Worked closely with the Google APAC team on key note events learning and delivering human narratives for new tech

• Jury member: D&AD New Blood Awards 2022, Ad Stars 2021

• Rare with Google Leadership Academy Delegate 2021

• APAC role on high-performing mobile-first campaigns for J&J Neutrogena, Clean & Clear and Unilever Wall’s

• New business wins: Tuas Power.

Co-lead on P&G Tide for EMEA, Russia and APAC, driving projects across multi-regional teams with a focus on campaigns for women empowerment.

Co-lead on Godrej, leading FMCG in India (Cinthol, Aer and Expert)

• Godrej Cinthol: Silver, Effies and Abby’s + 1,150% social media growth.

• Godrej Aer: Key creative, India’s second largest air freshener within 1 year.

Copywriter on Mondelez Halls, Shoppers Stop (retail chain) and moneycontrol.com. 

• Moneycontrol: Silver,  Abby’s and WAT award, digital campaign of the year.

• Finalist, Young Lotus (AdFest, India).