One girl’s voice inspires voices everywhere to Voice It Out
What we did: Brand & Creative Strategy, Social, Influencer Partnerships, PR, OOH, Music, Films
My role: Led the discovery of Google’s brand purpose for Indonesia, which was then adapted across the region. After Google APAC stakeholders agreed upon the strategy, we conceptualised a creator-led 360 brand campaign. This was done in partnership with Voice of Baceprot, the first-ever hijabi metal band.
Here’s everything.
Watch the case study
Or the film.
human OOH Across male coded locations
Skateboarders to women in finance, musicians, filmmakers, STEM champions and more expressed their own journey in voicing it out and breaking biases.
Podcasts
Creator-led Content
One Show: Shortlist | Cultural Driver: Multicultural Impact
MMA Smarties Indonesia: Silver | Brand Purpose
Featured in Campaign Brief The Work
Featured IN 100+ publications across print and online.
Radar Bandung, Google calls Indonesian women to express their voice
Media Indonesia, Inviting women to be more courageous
Republika, Women dare to express their voice
Thefineryreport.com #BreaktheBias: Google collaborates with Voice of Baceprot for IWD
Nova.Grid.id How Voice of Baceprot tackle bad stereotyping about women
Kontenpedia.com Voice of Baceprot fight against stereotype via head scarf and rock music genre