Empowering millions to be better understood
What we did: Consumer Insights, Films, Social, Keynote
My role: As Creative Director, I got the opportunity to get into the trenches with the Google product, UX, and marketing teams to discover insights about non-standard speech users. These real-time consumer stories were used for Project Relate, a speech recognition voice technology that was at a beta stage. We then took the stories and created films and narratives that were then showcased at the prestigious Google for India keynote and across socials.
Debuted at the High-Stakes Google for India Keynote Event
See Chandni’s Story
as seen at Google for India
One Asia 2023: 1 Gold + 1 Merit
Experimental / Internal Projects / R&D
One Show 2023: 1 Merit
Innovation in Interactive, Online & Mobile
D&AD: Shortlist / Digital / Use of Technology / 2023
MMA Smarties APAC: Gold
Featured in Campaign Brief The Work 2023
Spikes Asia 2023: 3 Shortlists
Innovation: Early-stage Technology
Digital Craft Technology: New Realities & Voice Activation
Health & Wellness: Health & Wellness Tech