What we did: Product & Brand Campaigns, Social & Content Marketing, Always On Comms, OOH, Strategic Positioning, Messaging Funnel & TOV

My role: Led the discovery of Zenyum’s strategic brand positioning in Singapore and gave it a fresh tone of voice and look. We took Zenyum dentists to town, literally. With a 360 campaign that used film, OOH, social and more, we showed Singaporeans how easy it was to get their dream smile, anytime anywhere. As simple as buying groceries. As quick as doing laundry. And as convenient as taking the MRT from East to West.