How we used data-driven dynamic creatives to reach the smart-fridge shopper
What we did: Data-led, digital, films, programmatic
My role: Key creative on the campaign, helping win the pitch and create the brand tone of voice, taking the idea across film, digital, social, pos, and more.
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Markies 2021 | 3 Silvers, Customer engagement, Integrated Media and Consumer Insight & Market Research
MMA Smarties APAC 2021 | Gold, Programmatic & Machine Learning
MMA Smarties APAC 2021 | Bronze, Best Data Driven Display Creative
BestAds: Top 6 Interactive June 2021