A clarion call for girls to rewrite sporting history
What we did: Brand & Creative Strategy, Films, Social, Influencer, UGC, Music
My role: Pitched localised creatives on how to take the global brand strategy of #WithALitteHelp to India in a way that hits the pulse there. Took the ideas to stakeholders at every level with scratch edits. From there, I was the lead creative on creating films, making the product story, collecting UGC, working with content creators, and creating millions of edits.
100M+ views? watch the film
From music to uGC and hima
see how we put it all together
One Show Shortlist | User Generated Content
One Show Shortlist | Brand Entertainment
Ad Stars | Bronze for Film
Spikes Asia Shortlist | Single-market Campaign
MMA Smarties Global | Silver for Social Impact
MMA Smarties Global | Silver for User Generated Content
Campaign Brief's The Work for Digital, Branded Content + Entertainment
YouTube November 2019 | 3rd most watched video in Asia
Press: Campaign Brief Asia, Branding Asia and Latestly.com among others
Celebrating young inventors
We pitched yet another brand purpose film for Google Search based off of a wave taking place in India: in 2019, applications for patents in India increased fivefold, jumping from 16,000 to 85,000 in four years. Innovation had become a key national narrative.
We made an anthem film to celebrate young inventors and showcased how Google Search is a driving force in creating helpfulness. From YouTube Creators to hidden geniuses at the grassroots, the film featured user-generated content of real whiz kids of India.
Each story shows a strong use case for Google Search as an open academy of learning. The film showed how the product helps curious minds everywhere get access to information, which in turn aids them in creating big ideas. Enforcing the message that anyone can build a better tomorrow, with a little help from Google.
