Helping people overcome vaccine hesitancy through first-ever vaccine reviews

What we did: Data-led content

My role: Worked closely with the Google Indonesia team to get data on COVID-19 vaccine hesitation and crafted responses that corresponded to real-time search queries, a product innovation.

From papua to Jakarta to Kupang

We took the message to every corner of Indonesia: see the case study below

During The Campaign, There Was A Significant Rise In Vaccination Rates In Indonesia.

  • One Show 2022 : 1 Merit, 5 Shortlists

    CREATIVE EFFECTIVENESS – Creative Effectiveness
    CREATIVE EFFECTIVENESS – Single Country or Region
    BRANDED ENTERTAINMENT – Creative Use Of Data - Targeting
    HEALTH & WELLNESS – Creative Use Of Data
    HEALTH & WELLNESS – Craft – Data-Driven Personalization

  • One Asia: Merit

    INNOVATION: Digital Service Innovation

  • Smarties Indonesia

    Marketing Impact, Data Insights: Gold
    Experience Technology, Search: Silver

  • Smarties APAC

    Data Insights: Silver
    Personalization: Bronze

  • Ad Stars

    Special Category > Pivot: Crystal
    Data Insights: Finalist
    Brand Experience & Activation: Finalist

  • Featured on Campaign Brief Asia

  • BestAds: 1st place Interactive (April 2022)

  • Campaign Brief The Work
    Data - Creative Use + Infographics / Work for Good

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